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Myntra ex-boss sets sights on e-health biz; eyes 15 mn customers in 5 yrs

Ananth Narayanan wants to turn Medlife into a $2-billion player

Ananth Narayanan, Medlife
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Samreen Ahmad Bengaluru
Ananth Narayanan, who spearheaded the Myntra-Jabong venture, is building another billion-dollar business, this time in e-health care, away from the glamour of fashion e-commerce. 

As co-founder and CEO of Bengaluru-based Medlife, Narayanan believes technology is the core for a scalable business. But technology is not the only link between the business he’s heading now and the one he led till recently. Private label is there as well. 

Medlife, a health start-up, is scaling up its private label, a term that regularly comes up in any consumer-facing or fashion business, to improve margins. The private labels segment, with around 100 over-the-counter