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Ritesh Sidwani and Farhan Akhtar promoted production house Excel Entertainment have joined hands with Dubai based Riva Group of Companies to launch content creation unit Excel Media.
The joint venture will develop and launch original content including games, webisodes and animation for television.
While Riva Games will provide the technology for the products, the creative and marketing aspexts of the business will be taken care of by Excel. The production hub is distributed between Los Angeles and Dubai while Excel Media is headquartered at Singapore. The creative team will be predominantly based out of India.
“We are excited at the prospect of expanding our global reach with this collaboration with Excel Entertainment, which is in my opinion the best film studio in India. We look forward to working with them and using our in-house knowledge and expertise to create ground-breaking content” said Paul Roy, chairman, Riva Group of Comapnies.
"Gaming is really huge globally and we thought it will be interesting to enter the space and create original games from India," said Akhtar.
The first game to be launched through this is JV is the Fukrey: Rooftop Runner which is based on this year's summer hit by Excel Entertainment Fukrey.
"With Excel media, we are now venturing into the digital market. It is a very exciting time for us, as we look forward to developing webisodes, animation content & games," added Sidhwani.
