Festival season propels demand for third-party logistics players

Further penetration into smaller cities will only add to this dependence on third-party delivery partners

The festive sales for e-commerce players touched a new high at $5.7 billion this season, while the e-commerce industry has seen a surge in growth, the rub-off effect is seen on the third-party logistics (3PL) companies.

Players such as ShadowFax, Xpressbees, and Ecom Express have seen a prodigious increase in demand this festival season owing to a surge in delivery orders.

The SoftBank-backed e-commerce company Meesho recently beat out Amazon to become the second largest