 "e-commerce")
When Kalyan Krishnamurthy, chief executive officer (CEO), Flipkart, walked up to the stage at the auditorium in the online marketplace giant’s sprawling Bengaluru campus to address the biggest townhall meeting a few days back, he reassured his employees that its festive season bonanza ‘Big Billion Day’ (BBD) would be a massive success despite the talk around softening demand.
Rather than slugging it out with each other, e-commerce giants, including Amazon India, Flipkart, Paytm Mall, and others, are all fighting one common enemy — slowdown — during the festive season. With deep discounting under much scrutiny from the government as well as
