Fireside Ventures, an early-stage investor focused exclusively on consumer brands, has announced the first close of its second fund, which has a target of investing $100 million. The total commitments have crossed $60 million to date. Fireside Fund II is anchored by Indian and global investors and institutions.
The venture capital firm said the participation of global partners and the recent investment by French personal care company L'Oréal was a validation of their confidence in new-age consumer brands and the strong performance of the fund and its portfolio companies.
“We have witnessed a lot of interest from domestic