Flipkart partners Asus for exclusive launches, eyes 40% phone market share

Home-grown e-commerce portal Flipkart on April 17 announced a strategic partnership with Taiwanese electronics major Asus in a bid to capture at least a 40 per cent share of the domestic handset market by 2020. The e-commerce portal also announced the launch date for the Zenfone Max Pro M1, which would be the first Flipkart-exclusive smartphone to launch under the new partnership on April 23.

At an event held in New Delhi, the company’s vice-president for mobile and large appliance, Ajay Veer Yadav, said the e-commerce space had plans to contribute significantly to adding the next 100 million smartphones users. He