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Flipkart Ventures, Tiger Global-backed G.O.A.T Brand Labs in 11 D2C tie-ups

G.O.A.T Brand Labs, which started a few months back, acquires and scales D2C brands. The current acquisitions are in fashion, beauty-skin care, pets and home-kitchen

(L-R) G.O.A.T Founders Rishi Vasudev and Rameswar Misra
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(L-R) G.O.A.T Founders Rishi Vasudev and Rameswar Misra

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Flipkart Ventures and Tiger Global backed G.O.A.T Brand Labs are taking D2C (direct-to consumer) brands to the next level, with 11 strategic brand partnerships.

G.O.A.T Brand Labs, a venture which started a few months back, acquires and scales D2C brands. The current acquisitions are in the fashion, beauty-skin care, pets and home-kitchen categories.

G.O.A.T was founded by Rishi Vasudev and Rameswar Misra, who bring with them decades of expertise in this space. Vasudev, a veteran retail executive, previously headed Flipkart's fashion business.

“Each of our acquisitions is special and strengthens G.O.A.T Brand Labs as a D2C accelerator platform,” said Rishi
Topics : Startup