From 2021, we will roll out a new model every year, says Citroen CEO

Linda Jackson, CEO of Citroen, says the disruptive approach to the markets the company enters in will hold it in good stead in a competitive environment like India. Citroen’s models in India, reportedly, an SUV to begin with, will go on sale by the end of 2021. In a telephonic interview from Geneva, Jackson tells Shally Seth Mohile about the company’s game plan. Edited excerpts.

You are entering a competitive market, which is dominated by just three to four companies. What will be your key focus areas? 

Besides being compliant with the carbon emission norms, we need to make sure that we