Gitanjali Group today launched a new line of gold CZ jewellery under the brand name 'Rivaaz', which will be available in the market from next month.
The jewellery manufacturer also announced Bollywood actress Sameera Reddy as its brand ambassador.
"Rivaaz (tradition) is a collection of 18K gold CZ jewellery aimed at giving the consumers an exciting affordable choice," Gitanjali Lifestyle's Head, Jewellery and Retail Division, R K Menon, said.
The jewellery is delicate and of lightweight design, with an exemplary finish, high wearable quotient and has value-for-money propositions.
Rivaaz is a brand in 18K gold with signity cubic zirconia.
Rivaaz, which has around 850 designs, intends to come up with a pool of designs every month.
"To fulfil the requirement of consumers and to give them better and better designs every time they visit us, we will add new and innovative designs every 30 days. Though it would be a difficult task, we will do it," Menon said.
"The jewellery will hit the stores in September and will be available through the Lucera stores, Hoope stores, Gold Souk stores and retailers. The manufacturing unit is located in Mumbai," Menon said.
The brand comes with a lifetime warranty against manufacturing defects.
"We expect a revenue of around Rs 15-20 crore in the first year," Menon said.
