Gitanjali Group ties up with Italy's Emonte

The Gitanjali Group, a jewellery and lifestyle products manufacturer and retailer, has entered into exclusive marketing and distribution tie up with Italy’s largest writing instrument retailer Emonte. Under the agreement, Gitanjali Group will roll out Emonte’s leading writing instruments brand Visconti from Italy and Kaweco brand from Germany in India.

Gitanjali plans to offer Italian luxury writing instrument brand Visconti through its 600 plus retail jewellery stores across the country, following its brand association with Emonte who have the exclusive marketing and distribution rights for Visconti in the markets of India and South East Asia.

By end July 2011, the first phase of Visconti pens will be made available at 108 outlets of the Gitanjali Group, and by the end of financial year 2011, they will be retailed through all the 600 plus jewellery stores across the country.

“The Indian consumer is seeking the best quality in every sphere, and is now very aware of the value of well recognised brands. We are proud to be the exclusive partner in the jewellery retailing segment for this very high end Italian brand. This new partnership will help us take a further step forward in the sphere of luxury lifestyle retailing, where we are already offering consumers high end Italian jewellery and watch brands,” said Mehul Choksi, CMD, Gitanjali Group.