Google India on Tuesday announced the launch of a nationwide initiative to help small and medium enterprises (SME's) to go digital and get online presence on Google search and Google maps, with’out having to invest in a website or domain.
As part of this new initiative, Google India aims to get 20 million SMEs online by 2017 by using a simple mobile based app called, ‘Google My Business’, that will help businesses to create and manage their business information across Google products for free in both Hindi and English.
According to Google, Indian users are increasingly looking for information about businesses online and there is a massive information gap for local businesses on the Internet. Out of the total 51 million SMEs in India, less than 5 to 6 percent have an online presence. With this new product, Google aims to bridge this gap through a massive feet on street initiative to help SMEs all across in India to get online.
Speaking about the initiative, Rajan Anandan, VP & Managing Director, Google South East Asia & India, said, “In the next three years India will have over 500 million Internet users - and these users will need access to all kind of information in their local languages. Indian SMEs have struggled to build and maintain their online presence. Search experience for local business in India is broken today and we want to fix it by connecting businesses with their customers.”
“SMEs have been central to Google’s success globally and have been strategic focus for us in India. Google My Business is our first mobile based product initiative for SMEs and we have seen immediate adoption of it in India, in the last 5 months during our pilot phase, over a million SMEs have found a place on the Internet, and we are engaging 25000 new SMEs every week. Our moon shot - aim is to get 20 million SMEs online in the next three years.” he added.