Google reaches out to small and medium businesses with Google Pay platform

The company is rapidly scaling up their outreach among small businesses, with almost two out of three transactions coming in from non-metro locations

Google has strengthened its position in India with small and medium businesses (SMBs), with a host of new and updated offers like Google My Business (GMB), Digital Unlocked and Market Finder to connect over a million businesses digitally. The company is also looking at the SMB space as a good way to push Google Pay (GPay) platform, which has already crossed $81 billion worth of payments in the country, said Shalini Girish, director, Google marketing solutions.

“We have built a dedicated merchant experience through GPay to help small businesses grow. Through this, customers will be able to easily spot them