Google sued by rival company for antitrust violations in ad market

Alphabet’s Google was sued by a company that claims it was driven out of the digital advertising market by the search giant’s anti-competitive behavior, which is already under scrutiny by state and federal officials.

Advertising technology company Inform Inc. alleges that Google has used its monopoly power in internet search and mobile operating systems to undermine competition in the ad market. Inform claims that while it posted revenue of more than $100 million from 2014 to 2016 from its online ad services, Google’s conduct “effectively put Inform out of business,” according to the complaint filed Monday in federal court in Atlanta.

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