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Hate content issue may impact Facebook's India business, say experts

Analysts foresee strengthening of "Facebook ad boycott" call, with big players in the country revisiting their decision to advertise on the platform

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India is the biggest user base of Facebook with around 328 million monthly users while the company’s WhatsApp messaging app has 400 million users in the country, also the highest in the world

Peerzada Abrar Bengaluru

5 min read Last Updated : Aug 20 2020 | 6:08 PM IST

Facebook facing controversy in India around the platform's lack of hate content moderation and disinformation is going to strengthen the “Facebook ad boycott” in the country and impact the company's business, according to the analysts.

The Mark Zuckerberg led-social media giant is facing attacks in India from political parties such as Congress and the CPI(M). They are pushing for a probe by a joint parliamentary committee over the Wall Street Journal's story that the company rejected to apply hate speech rules to certain Bharatiya Janata Party (BJP) politicians. Facebook has stated that its policies are applied globally without regard to

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