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Himatsingka launches e-Commerce arm for luxury furnishings

Atmospheredirect allows customers to choose fabrics based on colour, design, composition and end use

Mahesh Kulkarni  |  Bangalore 

Atmosphere, a luxury home textile brand of the Rs 1,500 crore Himatsingka Group, a home textile major, on Wednesday announced the launch of its first e-commerce arm, for luxury furnishings, bed linens and accessories.

Atmosphere is present in 14 stores across India, UAE and Singapore.

Atmospheredirect allows customers to choose fabrics based on colour, design, composition and end use. Each product has been professionally photographed to enhance the online shopping experience and promote understanding of the products, a company statement said.

“We are extremely delighted to announce the launch of Atmosphere’s new e-shop, shipping to 35 countries. With Atmosphere’s entire range now available online, we hope to make the home decorating process easier and efficient for our existing customers and reach out to new customers across the globe, taking the Atmosphere brand to every home,” said Akanksha Himatsingka, Director, Himatsingka Wovens Pvt. Ltd.

Atmospheredirect is lending a helping hand to both interior design professionals as well as do-it-yourself designers with an innovative mood boards tool online. This ‘Mix and Match’ feature allows users to visualise combinations more effectively.

Professionals can have their own unique logins, create mood boards for multiple projects and present to clients with one click. For those designers who are familiar with the product range, this website will help them in faster selection and decision-making. For those less familiar with the brand, the website offers the facility of ordering fabric swatches to confirm selection before placing an order.

Atmosphere’s parent company Himatsingka Seide Ltd., has been supplying fabric to global customers for over 25 years. Keeping in mind the constant queries that customers may have, Atmospheredirect offers telephonic and email customer service, before and after the order has been placed. allows customers to access their collection from across the globe, shipping to 35 countries.

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First Published: Wed, November 07 2012. 17:39 IST