The Hinduja Group on Wednesday launched a digital services platform to primarily cater to phases - III and IV of the television signal digitisation programme in the country.
Hinduja Ventures, the group's investment arm, will pump in Rs 5,000 crore to establish and finance NXT DIGITAL, a combination of DTH (Direct-to-Home) and cable technology.
"We are confident that what we have launched today will facilitate the Government's Digital India Initiative along with contributing towards Make In India mission. It would enable thousands of entrepreneurial cable operators to make a transition from analog to digital across an estimated 120 million homes in India", Ashok P Hinduja said.
The service network - Hinduja-HITS (Headend-in-the-Sky) Network, under the brand name 'NXT Digital', will serve multi system operators and local cable operators.
While, transition from analog to digital network in phases - I and II is over, the deadline of for phases III and IV is set at December 31.
Present during the launch, information and broadcasting minister Arun Jaitley said, "Multiple carriage technologies will provide customers more choice as to which technology platform to choose."
According to Hinduja, the network company - Grant Investrade Limited, a wholly owned subsidiary of Hinduja Ventures Limited - has already tied up with more than 90 percent of the broadcasters in the country.
