You are here: Home » Companies » News
Business Standard

Hindustan Unilever expects Covid impacted products to rebound in 2021

The firm expects its 'Covid impacted' product categories, such as ice-cream and vending solutions, to rebound

Topics
Hindustan Unilever | Economic recovery | Ice Cream

Press Trust of India  |  New Delhi 

Hindustan Unilever, HUL
Hindustan Unilever

FMCG major expects its "COVID impacted" product categories, such as ice-cream and vending solutions, to rebound strongly in 2021 with increase in mobility.

In an investor presentation, the company also said categories such as skin care and colour cosmetics, which slowed down last year will also rebound.

"These categories remain structurally attractive for us," HUL said in its presentation.

On the other hand, the company said "COVID obsessive" categories such as hand sanitisers and hand wash which saw a sharp surge during the pandemic are also expected to normalise this year. Hand sanitiser category surged 16 times in 2020 compared to 2019, while the hand wash category grew 1.5 times last year.

Categories such as hand, body and face care, classified as "COVID resistant" items are expected to "to normalise with increase in mobility in 2021", HUL said.

From a peak decline of 73 per cent in the second quarter of the calendar year 2020 during the lockdown these have recovered, with the gradual unlocking that the country went through, to a decline of 51 per cent in the third quarter and 30 per cent in the fourth quarter in line with improving mobility, it added.

Similarly, the company said "COVID impacted" categories, which include ice cream, food solutions business and vending business are also expected "to rebound strongly in 2021 with increase in mobility".

HUL said its "COVID relevant" categories such as dishwash, tea, toothpaste and shampoo are back to pre-COVID levels and expect to sustain in 2021.

The company said from an economic meltdown due to the pandemic, there has been a sharper than anticipated recovery. Although there is shrinking consumer sentiment, the outlook on the future is optimistic.

Stating that the coronavirus pandemic has shaped new consumer behaviours, such as staying at home, stocking and saving, contactless culture, clean living, and online shopping, the company said some of these trends will continue post the pandemic.

Clean living and online shopping are expected to sustain strongly after COVID even as people realise that it is a better habit to use protective measures, it said, adding fear factor will also linger.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, February 15 2021. 15:42 IST
RECOMMENDED FOR YOU
.