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Indian e-commerce sales could grow by up to 60%, hit $84 bn in CY21: study

EasyEcom report predicts 32-68% spike in festive season demand; electronics the top category in this space, with 34% share of GMV in CY2020, likely to hold fort going forward

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The study further states that e-commerce sales during the festive season have been consistently rising during the past few years and that the trend is expected to continue in the current calendar.

BS Reporter New Delhi
Omnichannel inventory management and e-commerce solution provider EasyEcom has released a predictive analysis report on the state of e-commerce in India for the Calendar year 2021. The study has been prepared after analysing the data around online sales during 2019 and 2020, according to a press release issued by the organisation.

As per the findings of the report, total e-commerce sales for the Calendar year 2021 are estimated to clock $67-84 billion, up significantly from $52.57 billion attained in 2020, and $40.44 billion in 2019.

The study further states that e-commerce sales during the festive season have been consistently rising during the

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