Indian IT service providers are likely to see their operating margins subdued for three years till financial year 2020, as they struggle to get better prices for traditional services and generate new business in digital and cloud that require expensive hires to work on client locations.
The pressure on Indian firms such as TCS, Wipro, Infosys and HCL Technologies increases as they fight global firms such as IBM, Accenture and Capgemini see improved business in emerging areas and generate better margins from a lower base, says a report by brokerage firm Prabhudas Lilladher.
The margins for Indian firms are between 20 and

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