Industry to face 'new normal' once Covid-19 crisis ends: Suresh Narayanan

The ongoing crisis due to the Covid-19 outbreak will change the business environment altogether. Once the crisis gets over, the industry is set to face a ‘new normal’, said Suresh Narayanan, chairman and managing director, Nestle India.

Apart from adapting to changes like remote workplaces and stricter hygiene measures at manufacturing units, the crisis may alter the way brands communicate with their consumers, forever. 

“In terms of brand campaigns alone, advertising which reflected an ‘out of home’ experience, may pave the way for more ‘in home consumption moments’.  Ways of working are also expected to evolve, as the long lockdown