InMobi Group's e-commerce model to mirror physical 'bazaar' feel

Glance, which currently provides a feed of entertainment, news, sports and video game oncent on mobile phone lock screens, has already garnered over 125 million users

Start-up major InMobi is all set to battle it out with the big boys in India’s e-commerce sweepstakes.

InMobi’s mobile content platform, Glance, which was launched two years ago and is already a unicorn, recently raised over $145 million in a funding round led by Google. It is now working on an e-commerce model which is different from the likes of Amazon, Flipkart or Jio in that it replicates the physical ‘bazaar’ concept on a digital platform.

Glance’s e-commerce platform will offer influencer-led impulsive buying (the influencers will become sellers) of products, ranging from fashion accessories to electronics, consumer goods