ITC to launch super app this year to tap small farmers' potential: Chairman

The product will offer a wide range of agricultural solutions while its micro-services structure will enable plug-in by a range of agtech solutions

Diversified conglomerate, ITC, said on Wednesday that it will be launching a super app, ITC MAARS or 'Metamarket for Advanced Agriculture and Rural Services' during the year to unlock the potential of small farmers.

Addressing shareholders, ITC chairman and managing director Sanjiv Puri said that ITC-MAARS will lend new wings to ITC e-Choupal and create a robust ‘phygital’ eco-system to deliver seamless customised solutions to farmers, anchored by FPOs (farmer produce organisations), while creating new revenue streams, strengthening sourcing efficiencies and powering ITC’s world-class Indian brands.

ITC-MAARS will offer a wide range of agricultural solutions while its micro-services structure will