Jewellery e-comm firm Melorra raises $12 mn series C from Lightbox, others

Online jewellery store Melorra on Wednesday said it had raised series C funding of $12 million from venture capital firm Lightbox, Mumbai-based BlackSoil Capital and some family-owned funds.

Ravi Sheth of Great Eastern Shipping Company, Dabur’s promoter family, Rainmaker Ventures and Jeejeebhoy family office participated in the round. DPNC Advisors, the financial advisory arm of Dewan PN Chopra & Co. advised Melorra on raising capital from the Burman Family Holdings in this round.

The company had earlier raised $12 million from Lightbox, which bring its total fund-raise to date to $24 million.

Melorra, which was started by Saroja Yeramill in