Jio Phone grabs top spot in handset market, exceeds analysts' expectations

Captures 38% of the feature phone segment in 2018 through frequent innovation

Exceeding the expectations of analysts, Reliance’s Jio Phone has emerged as the leader in the domestic handset market, cornering 21 per cent of it in 2018. About 290 million handsets were sold last year.
 
This is the first time an Indian brand has ended a year at the top of the charts.
 
Data from Counterpoint Research shows, in 2018 Jio captured 38 per cent of the feature phone market. This catapulted it to the top spot in the overall handset market.
 
The strategy leading to its stunning growth owes a debt of Jio’s performance in the telecom