You are here: Home » Companies » News
Business Standard

Kawasaki mulls local assembly

The company is exploring the addition of new bikes that could be locally assembled in India

Swaraj Baggonkar  |  Mumbai 

Bajaj Auto’s long-time partner Kawasaki Motors is exploring the introduction of new brands in India to complement its popular Ninja brand and strengthen its position in the country. The Japanese brand, known for its super bikes, street and off-road bikes, on Wednesday launched two models under the supersport category — ZX-10R and ZX-14R priced at Rs 15.7 lakh and Rs 16.9 lakh, ex-showroom, Pune, respectively. Shigeto Nishikawa, deputy managing director, India Kawasaki Motors, said, “We are presently studying what more brands we could launch in India. We have many brands in our portfolio and we need to see which category we could enter.”

The brands which Kawasaki sells internationally are Vulcan (cruiser bike brand), Concours (touring bike brand), KLX (off-road bike brand) and KX (motocross bike brand). The company introduced the Ninja brand in India a few years ago. The company is also exploring the addition of new bikes that could be locally assembled in India. The Ninja 250 could make a comeback in the country at a more affordable price than its earlier price tag of Rs 2.70 lakh. The Ninja 250 was replaced by the Ninja 300 recently and the Ninja 650R was also added later. “We have a capacity to make 5,000 units a year in India but we are operating at 1,500 units at present. We have to make further use of this facility to improve its utilisation. That is why we are exploring the plan of launching more locally made products including the Ninja 250,” added Nishikawa.

Kawasaki on Wednesday announced plans of setting up a separate line of dealerships, independent of those managed by Bajaj Auto, to sell its super bike range. The first of such dealership would come up in Pune this week, while more such outlets would come up in the rest of the country in a phase-wise manner. The Ninja 300 and Ninja 650 would, however, continue to be sold by Bajaj Auto’s dealership under the KTM brand.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Thu, September 05 2013. 00:47 IST
RECOMMENDED FOR YOU
.