Manyavar's Vedant Fashion looks for dual acquisition to lead women's wear

It's eyeing acquisition of Soch and another brand, which'll make it market leader in the category

After emerging as the market leader in the men’s branded ethnic wear category in the country, Vedant Fashion, the owner of the Manyavar brand, is eyeing to be the market leader in the ethnic women’s wear segment as well in the next 12 months.

Although the company has recently launched its homegrown brand for the women’s wear category – Mohey – it is eyeing acquisition of Soch and another brand, which will make it the undisputed market leader in the category.

“In the next 12 months, we will lead the branded ethnic women’s wear category as well and is on