 "e-commerce, digital, online, amazon, flipkart, festive sales, consumer")
With the festive season just round the corner, e-commerce giants Flipkart and Amazon are set to kick off their sales on October 16 and 17, respectively. Snapdeal, too, has announced its “Kum Mein Dum” Diwali sale from October 16.
Customers can expect to get higher discounts this year. Says Ashita Aggarwal, professor-marketing at SPJIMR: “Companies are struggling on account of low consumption across categories. They are desperate to sell and meet their targets. Customers, too, have become more price and value-sensitive.”
What’s on offer: The Amazon sale will see 650,000-plus sellers offering over 40 million products. “The aim is to
