1.6 mn users per second on Flipkart app as 'Big Billion Days' sales kick in

Early trends indicate that the overall consumer sentiment towards festive shopping is positive

Millions of shoppers go online as Flipkart, Amazon kickstart festive sale
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Flipkart CEO Kalyan Krishnamurthy along with the team which kicked off the Big Billion Day 2022 on September 21st

Peerzada Abrar Bengaluru
Despite concerns around inflation and discretionary spending, millions of shoppers went online to grab special deals on offer as e-commerce firms, such as Flipkart, Amazon, Meesho, and Myntra, started their biggest festival season sales on Friday. Early trends indicate that consumer demand is better than what online retailers had anticipated, according to the sources. 

The ninth edition of ‘The Big Billion Days’ (TBBD), Flipkart’s annual flagship event, witnessed the number of concurrent users on the app at 1.6 million per second. Flipkart’s chief rival Amazon.in, too, said it logged the biggest-ever 36 hours of shopping with Prime Early Access and

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First Published: Sep 23 2022 | 9:31 PM IST

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