After a gap of eight years, V K Modi-controlled Modi Rubber re-entered the tyre market on Thursday through its subsidiary Modi Tyre Company, which has already began production at its Modipuram plant near Meerut in Uttar Pradesh.
The company plans to manufacture 25,000 truck tyres this month and ramp up capacity by August to make 95,000 tyres every month.
Tyres manufactured by Modi Rubber would be marketed under the Continental brand name as it has entered into a new technical and branding joint venture with the German tyre-maker.
