More than a salad dressing: Campaign seeks to mainstream the FunFoods brand

A new 360-degree campaign by FunFoods drives home the message that food dressings are not just for salads

As salads come to the centre of the dining plate from being just an accompaniment, salad dressings are also becoming a common item on the monthly shopping list of housewives. But the problem is, if one limits the scope of dressings to salads alone, the frequency of consumption will remain limited.

This is the challenge a new campaign by FunFoods, a brand owned by Dr Oetker, hopes to address: That you can use dressings in all kinds of dishes just to give them a twist or add some zing. What works for FunFoods is the fact its products are low on