Myntra to Flipkart, firms join hands to provide essential needs

E-commerce companies are exploring unique models to ensure business continuity amid the lockdown imposed by the government to contain the spread of the coronavirus infection.

To cater the needs of the consumers amid the nationwide lockdown, various e-commerce, lifestyle retailers and outdoor gear-maker companies are now partnering to provide better servies on their platforms.

Walmart-owned Flipkart on Saturday said it has entered into a partnership Tata Consumer Products Ltd under which the latter's distributors will list as marketplace sellers on the e-commerce platform.

"This will allow consumers to use the Flipkart platform to buy different combo packs of essential products such as beverages (Tata Tea and coffee) and food items (Tata Sampann spices, pulses, and Nutri mixes) offered by Tata Consumer Products," a statement said.