Adani Enterp. 2475.60↓-158.10(-6.00%)
Adani Ports 718.25↓-15.80(-2.15%)
Apollo Hospitals 4536.45↓-13.95(-0.31%)
Asian Paints 3101.50↓-19.10(-0.61%)
Axis Bank 917.70↑1.55(0.17%)
B P C L 363.30↓-3.30(-0.90%)
Bajaj Auto 4517.60↑19.50(0.43%)
Bajaj Finance 6785.95↑5.40(0.08%)
Bajaj Finserv 1426.45↓-10.80(-0.75%)
Bharti Airtel 801.40↑1.45(0.18%)
Britannia Inds. 4519.80↓-1.85(-0.04%)
Cipla 938.00↑7.60(0.82%)
Coal India 241.00↑1.70(0.71%)
Divi's Lab. 3383.15↓-2.65(-0.08%)
Dr Reddy's Labs 4519.25↑58.70(1.32%)
Eicher Motors 3610.90↑9.30(0.26%)
Grasim Inds 1700.35↑2.40(0.14%)
H D F C 2671.75↓-34.10(-1.26%)
HCL Technologies 1111.95↑4.60(0.42%)
HDFC Bank 1615.80↓-21.40(-1.31%)
HDFC Life Insur. 566.00↑3.30(0.59%)
Hero Motocorp 2738.70↑28.25(1.04%)
Hind. Unilever 2614.95↓-13.35(-0.51%)
Hindalco Inds. 406.90↓-3.40(-0.83%)
ICICI Bank 940.65↓-12.75(-1.34%)
IndusInd Bank 1271.75↑11.55(0.92%)
Infosys 1298.65↓-1.40(-0.11%)
ITC 433.50↑4.35(1.01%)
JSW Steel 696.00↓-8.10(-1.15%)
Kotak Mah. Bank 1910.35↓-11.15(-0.58%)
Larsen & Toubro 2185.15↓-12.50(-0.57%)
M & M 1275.70↑7.15(0.56%)
Maruti Suzuki 9270.75↑70.05(0.76%)
Nestle India 21380.60↓-23.10(-0.11%)
NTPC 174.95↑0.80(0.46%)
O N G C 166.25↑1.25(0.76%)
Power Grid Corpn 235.80↑1.70(0.73%)
Reliance Industr 2440.25↓-14.30(-0.58%)
SBI Life Insuran 1175.35↑9.75(0.84%)
St Bk of India 582.70↑1.10(0.19%)
Sun Pharma.Inds. 952.15↑20.55(2.21%)
Tata Consumer 771.15↑1.10(0.14%)
Tata Motors 520.20↓-8.30(-1.57%)
Tata Steel 105.20↓-0.40(-0.38%)
TCS 3303.35↑6.30(0.19%)
Tech Mahindra 1098.75↑8.25(0.76%)
Titan Company 2707.25↑23.80(0.89%)
UltraTech Cem. 7653.80↓-0.45(-0.01%)
UPL 682.25↑1.60(0.24%)
Wipro 399.70↑2.05(0.52%)

Myntra buys Bollywood star Deepika Padukone's fashion brand 'All About You'

The deal is one of the most significant celebrity brand acquisitions in recent times

Peerzada Abrar Bengaluru

Premium

An employee works inside the office of Myntra in Bengaluru. Photo: Reuters

2 min read Last Updated : Aug 05 2020 | 3:36 AM IST

Walmart-owned fashion retailer Myntra has acquired 100 per cent stake in Bollywood star Deepika Padukone’s fashion brand, ‘All About You’, for an undisclosed amount.

The deal is one of the most significant celebrity brand acquisitions in recent times. The brand was launched in 2015 with Deepika Padukone and Myntra as equal partners and has since become the leading women’s wear brand on the Myntra platform.

“Collaborating with Myntra and creating a brand such as ‘All About You’ has not only been creatively satisfying but has also taught me a lot,” said Deepika Padukone.