 "Too early for app-only play, Myntra finds out")
Walmart-owned online fashion retailer Myntra’s flagship EORS festive sale witnessed over 45 per cent growth in site traffic over the previous winter edition. It witnessed over 1.6 million fashion, beauty and lifestyle shoppers across the country. Over 7 lakh items were purchased within the first 3 hrs of the mega fashion carnival that went live in the wee hours of December 18. Myntra also witnessed a 40 per cent growth in new users shopping on the platform for the first time on the opening day of the 6-day event that will go on till 23 December.
Myntra witnessed a record
