Narain Karthikeyan Is Tata Ambassador

The Tata group has appointed racing champion Narain Karthikeyan as the group's brand ambassador. The group, as the title sponsor, will support Karthikeyan in the forthcoming Formula Nippon season.

Announcing this here on Friday, R Gopalakrishnan, executive director, Tata Sons, said, "Narain embodies the spirit of the Tata group today -- he mirrors our global ambitions and competitiveness."

Narain's association with the Tatas will provide the opportunity to leverage the natural linkage between fast action motor sports and Tata's brands such as Indica, Safari, Sumo (Tata Engineering), and Fast Track (Titan), amongst others.

Narain's contract with Ford India to endorse its brand will expire shortly. The Tata group is expected to utilise its contract with the racing champ for endorsing other group products and services.

 

"He will endorse Tata Engineering's auto brands," said Romit C Chaterji, vice-president, corporate affairs department, Tata Services.

The Formula Nippon series, in which Narain will be participating, will be broadcast on DD Sports and ESPN.