Nestle goes all out to protect reputation of Brand Maggi in Indian market

Brand experts believe that the recent court ruling is unlikely to create a big impact on the brand

Nestlé India and Brand Maggi have come a long distance since the days of the ban. But just when it seemed that Maggi had truly left its past behind, the corpse is out of the grave again. While the fears being revived over the product are the same, the big difference this time around is that Nestle is wasting no time firing up the communication lines. It has already launched an advertising campaign over the safety of Maggi and has a team on high alert monitoring comments or misinformation that could send Maggi hurtling off the shelves, like the previous