 "Ashni Biyani, Future Consumer Limited")
New Zealand-based dairy major Fonterra is taking the value-added product route to make a re-entry into India.
In its first innings — a joint venture (JV) with Britannia two decades ago — Fonterra had opted to work in the packet milk segment, a large but competitive category, dominated by local players such as Amul and Mother Dairy. It exited the JV in 2007.
Now, the Kiwi major has made a JV with Future Consumer, part of the Kishore-Biyani-led Future group, to launch a spate of value-added milk products such as UHT milk (tetrapak milk), milk shakes, and yoghurts at competitive price points in Mumbai and other parts of Maharashtra, before heading to the south.
