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Next time you drink Coca-Cola's Maaza, you might taste Bengali mangoes

Sources said that Coca-Cola may also test market Maaza by mixing Bengal varieties of mangoes

Press Trust of India  |  Kolkata 

Coca-Cola targets to make Maaza a $1bn brand by 2023

India is weighing options of sourcing mangoes and a few other fruits from for brands like Maaza, a company official has said.

The company would soon make a decision on it, the official said.

"We are exploring 2-3 fruits for sourcing from this state including mangoes and pineapples," India and South West Asia president T Krishnakumar said.

The company is holding dialogues with the horticulture department of the state for sourcing mangoes initially.

"Currently, we do not source any fruit from Bengal. We are holding dialogues with the horticulture department. In this summer season, some trial sourcing might be carried out for mango," managing director S R Goenka told PTI.

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Sources said that Coca-Cola may also test market by mixing Bengal varieties of mangoes.

The state produces several varieties including 'Himsagar' and 'Langra'.

West Bengal's average production is around 700,000 tonnes. In a bumper year, it has even touched 1 million tonnes in the past.

Setting up of a processing unit through partners may come up later as it will require a certain level of volume, they said.

Coca-Cola has embarked on enhancing the existing portfolio of juices with fruits that are locally grown in various regions of India. The initiative is aimed at becoming a complete beverage company.

expects its fruit drink to become a $1 billion brand by 2023.

Coca-Cola, along with its bottling partners in India, presently procures around 100,000 metric tonnes of mango pulp annually.

This may double to 200,000 metric tonnes, worth nearly Rs 11 billion, and help 100,000 farmers by 2023, the company officials had said earlier.

First Published: Sun, February 04 2018. 10:48 IST