Nielsen predicts revival of FMCG growth; some differ as Covid-19 cases rise

In an update last month, Nielsen said the January-March 2021 period also looked strong.

The Rs 4.3-trillion fast-moving consumer goods (FMCG) market in India will revive this calendar year in line with the trend visible across Asia, market researcher NielsenIQ said on Thursday. The prediction was part of a broader outlook the agency released for the Asian region comprising China, India, Korea, Singapore, and Thailand.

India witnessed a nationwide lockdown a year ago, hurting FMCG growth. While the January-March 2020 period saw the market grow 3 per cent, it contracted in April-June, reporting a 19 per cent fall.

Since then, the market mo­ved up, Nielsen said, growing 0.9 per cent in the September quarter and 7.1