Wine maker Nirvana Biosys is aiming for a four-fold jump in its turnover to Rs 40 crore in the coming fiscal on the back of new launches and marketing tie-up with Amit Burman's Natures Bounty Wines and Allied Products.
The Delhi-based firm, which started operations an year ago, will be closing the current fiscal with revenues of around Rs 10 crore.
"We are looking at a four-fold increase in our turnover in the next fiscal after joining hands with Natures Bounty," Nirvana Biosys Chairman and Managing Director JP Gupta told PTI.
The company, which sells its wines under Luca brand, has entered into a strategic alliance with Natures Bounty, a company owned by Burman, who is also the Vice Chairman of FMCG major Dabur India.
According to an agreement between the two parties, Natures Bounty would be responsible for sales, marketing and distribution of Luca Wines in domestic and international markets.
While Luca will get an access to Natures Bounty's marketing and sales network, the latter which has till now been into high-end wines will also start selling affordable products, Gupta said.
The company currently markets a variety of wines including Mango and Lychee wines across 12 states in the country, priced between Rs 250 and Rs 800.
In order to achieve its revenue targets, the company is also looking to launch a range of new wines in the next six months.
"We are planning to launch a variety of wines including red and white wines in 180 ml packs, a wine cooler, and non-alcoholic wines which have very good demand in West Asia," Gupta said.
The company also plans to launch a herbal wine and edible rose wine in the next six months, he added.
Nirvana Biosys has set up its winery at Bawal in Haryana at an investment of Rs 35 crore, with an annual capacity of 12 lakh litres.
"We can expand it to one crore litres with marginal investment in one year's time," Gupta said.
