Patanjali Foods plans to build export portfolio of FMCG, health products

Firm to focus on new launches with high margins and high growth

Patanjali Foods plans on building a strong distribution led export portfolio of fast-moving consumer goods and fast moving health goods products and also will launch new products with high margin and high growth, the company said in a presentation on exchanges.

It also intends to focus on digital channels and ecommerce.  

The company said in its presentation that it is adding soya snacks, ready-to-eat and ready-to-cook range of Nutrela chunks, reposition atta (wheat flour) and focus on premium range edible oils volumes, undertaking rebranding exercise and pricing strategy is being finalised keeping in line with market trends and expansion strategy.