Pierce Brosnan bonds with pan masala, trends on Twitter

Brosnan has been featured in hoardings and an advertisement film for the pan masala brand Pan Bahar

Former James Bond star Pierce Brosnan will be the new face of pan masala brand Pan Bahar, reported ET Brand Equity on Friday. 

According to the report, the advertisement film shows Brosnan executing "Bond-sque stunts" with the aid of a "weaponised Pan Bahar tin-pack".

However, this is not the first time that Brosnan has endorsed an Indian brand, the report said, adding that he had previously appeared in advertisements for Reid & Taylor.

Twitter took note of the development too, as netizens did everything from poking fun at it to pointing out the dangers of consuming tobacco products. 

Here are some of the top tweets on the issue: 

 

Irony: Pierce Brosnan saying class never goes out of style after being in this ad. https://t.co/xbxzO8adZB

— Aditi Mallya (@Bacardidevi) October 7, 2016

Pierce Brosnan has taken his dialogue too far:
“I always enjoyed learning a new tongue.” pic.twitter.com/vW5KFcSUHj

— Yashi Singh (@AyushiYashing) October 7, 2016

Pierce Brosnan aka James Bond, now selling Pan Masala!! Anyone needs more proof India is now a global power! pic.twitter.com/boGQHm1R5i

— Gaurav Chopra (@TheGauravChopra) October 7, 2016

Can advertising and brand experts tell us if going viral but becoming a laughing stock is good brand strategy? #PanBahar

— Harsha Bhogle (@bhogleharsha) October 7, 2016

Ian Fleming must be rolling in his grave. https://t.co/0zaGpmiv2N #PanBahar

— Sriganesh Murthi (@ashegrins) October 7, 2016

I bet Pierce Brosnan is still looking for the right mouthwash. #PanBahar

— Gina Kholkar (@BabaJogeshwari) October 7, 2016

Earlier, Pierce Brosnan would wait for MI6 orders to go on a mission.

Now he just takes supaaris.

— Utsav Chakraborty (@Shockraborty) October 7, 2016