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FMCG firms offer discounts, price cuts as raw materials get cheaper

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Analysts believe that companies are likely to resort to price cuts in the coming quarter especially in the soaps and palm oil dependent categories

Sharleen D'Souza Mumbai
After two years of constant price hikes, companies producing consumer goods have started cutting prices and offering discounts.

This comes in the wake of raw material prices beginning to reduce from the June quarter. However, some commodities are trading high.

Godrej Consumer Products this month cut the prices of some of its products. It has increased the grammage of its Godrej No.1 soaps from 41 gm to 50 gm and the soap is priced at Rs 10.

It has reduced the price of the bundle pack (100 gm * 5 soaps) of Godrej No.1 soap from Rs 140 to Rs