Regulating e-commerce in isolation is tricky as boundaries are hard to draw for any one segment of the retail business. At least three examples involving merger and acquisition deals by leading brands criss-crossing online and offline would explain why.
Last week, the salt-to-software Tata group made a filing with the Competition Commission of India (CCI) for acquiring a majority stake in online grocery brand BigBasket. Reliance Industries bought BigBazaar for an online-offline play but the deal is caught in a court case moved by e-commerce major Amazon. In 2018, the largest retail company of the world, Walmart, entered a $16-billion

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