RP-Sanjiv Goenka to launch non-baked snacks after 'guilt-free' proposition

"During the first half of the next fiscal year, we will launch non-baked items. Work is under process on this", Sanjiv Goenka, the group's chairman said

Moving towards the goal of generating Rs 100 billion revenue from the fast moving consumer goods (FMCG) business in the coming five years, the RP-Sanjiv Goenka group has started exporting its baked snacks to West Asia and will also be coming up with non-baked items.

Offering the 'guilt-free' proposition of low calorie snacking, Guiltfree Industries – the group’s FMCG vertical - makes snacks under Too Yumm brand. So long, its primary proposition to the consumer has been 'baked and not fried' products. Non-baked items may be a significant step in that proposition to the consumer.

“During the first half of