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Same strategy for Hindustan Unilever, ITC: Reaping digital dividend

Both companies are also riding the digital wave when it comes to consumer engagement

Sanjiv Puri, ITC chairman
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Sanjiv Puri, ITC chairman

Viveat Susan Pinto Mumbai
Two of the country’s leading players in the fast-moving consumer goods market (FMCG) — ITC and Hindustan Unilever (HUL) — propose to use digital technology aggressively to get future-ready. In his maiden address to shareholders on Friday, ITC Chairman Sanjiv Puri said the company had formulated a comprehensive business-wise digital strategy to bring about change across the value chain.

A fortnight ago, HUL Chairman and Managing Director Sanjiv Mehta had articulated a similar point in his speech to shareholders, saying the company had set up a digital council, comprising cross-functional team leaders, aimed at redefining the business. Eighty experiments, he