Sandeep Goyal to return to Rediffusion after 20 years, this time as MD

Rediffusion is even today, India's largest independent full service ad agency

Adman Sandeep Goyal, a past president of Rediffusion, is set to return as the managing director of India's 48-years-old ad agency, which was founded by Diwan Arun Nanda and Ajit Balakrishnan, in July 1973.

Nanda and Balakrishnan have decided to step back from the day-to-day management of the ad agency. However, while Nanda will continue to mentor the agency and stay on as chairman, Balakrishnan, who will focus his attention on Rediff.com, the

technology world and public service, will always be available to Rediffusion for any guidance it may need going forward. 

Rediffusion is even today, India’s largest independent full service