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Sony India looks to double revenue from premium products by 2021

The premium products in different categories include Bravia television, digital imaging and personal & home audio systems

Sony Bravia OLED TV
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Front view of Sony Bravia OLED TV. Photo: Aparna Banerjea

Nirmalya Behera Bhubaneswar
Sony India, a 100 per cent subsidiary of Japan-based Sony Corporation, expects to double the share of premium products to its revenue by 2021. The electronics major is betting on launch of new products in the premium segment to prop up revenues.

“Our premium products across categories contribute about 20-25 per cent to the revenue now. We expect this share to double by up to 40 per cent by the end of 2021”, said Sunil Nayyar, Sony India’s first Indian managing director, at a media interaction.

The premium products in different categories include Bravia television, digital imaging and personal &

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First Published: Feb 25 2019 | 7:22 PM IST

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