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SPT Sports forays into golf retailing

BS Reporter  |  Chennai/ Bangalore 

SPT Sports Management Pvt. Ltd, a sports management company, has forayed into golf retailing through its first exclusive TaylorMade golf store called ‘Golf Concepts’ in association with TaylorMade-Adidas Golf (TMaG), a global provider of golfing equipment, including golf clubs, balls, clothing, shoes and accessories, here.

The retail golf store will provide a complete golf experience for customers and tourists alike. The store will offer a complete range of golf equipment, accessories, apparel and footwear. SPT Sports plans to revolutionise ‘Golf Retailing’ in India with customised fitting of golf equipment. The company plans to open stores in Delhi, Chandigarh and Pune.

“Traditionally Golf equipment have been sold in the pro shops in multi brand environment but we are now providing the customers to experience this new form of golf retailing. The customers can now get everything required for the sport under one roof in a very professional setting”, said Ateet Gaur, country manager, TaylorMade-adidas golf.

The key brands under the TMaG umbrella are TaylorMade and adidas Golf.

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf.

First Published: Mon, November 24 2008. 00:00 IST