STAR expands its South Asian content offerings to Comcast customers

STAR, a wholly owned subsidiary of News Corporation and Asia’s leading media and Entertainment Company, has launched four additional South Asian channels on Comcast’s California Bay Area cable platform. The launch represents the first time that a South Asian news channel  has ever been carried by a U.S. cable platform. 

The four channels are STAR ONE (Hindi entertainment), STAR India NEWS (Hindi News), STAR India GOLD (Bollywood films) and VIJAY (Tamil Entertainment) compliment STAR India PLUS , which has been available on the platform since December 2008.

“The launch of these four channels reflects a number of firsts in the industry and represents the fact that STAR now has the most South Asian channels of any one broadcaster on a cable platform.  We look forward to strengthening our relationship with operators across North America and stand firm in our commitment to connect Asian viewers with relevant, compelling and top rated content,” said David Wisnia, STAR’s Senior Vice President of Distribution, Sales and Marketing and head of STAR’s North American and European offices.  

 

Beginning August 10th,  the new programming will be available to residential homes and in the following cities:  Belvedere, Corte Madera, Cupertino, Fairfax, Forest Knolls, Greenbrae, Kentfield, Lagunitas, Larkspur, Los Altos, Marin, Mill Valley, Milpitas, Mountain View, Novato, Ross, San Anselmo, San Geronimo, San Quentin, San Rafael, Santa Clara, Saratoga, Sausalito, Sunnyvale, Tiburon and Woodacre.