Subex wins Latin American order

Subex Systems, the Bangalore-based global telecom software product company, has announced that it has won a major order from a Tier-1 carrier with more than 15 million subscribers, in the CALA (Central America - Latin America) region.

As a result of this order, Subex will deploy its flagship Fraud Management System, Ranger.

Ranger is part of the RevMax Revenue Maximisation suite from Subex, which includes the Revenue Assurance Solution, INcharge.

According to Subash Menon, president and CEO, Subex Systems, said, "This order marks our entry into the CALA region. We believe that our product's technological superiority over its rivals is what helped us land this order."

On Subex's plans for the CALA region, Menon said, "Besides wireline and CDMA services, GSM carriers have grown steadily to 36 countries in this region, up from a mere 4 countries five years ago.

Teledensity has also increased, with the total subscriber numbers for Latin America and the Caribbean reaching more than 125 million by mid 2003.

Our strategy is to penetrate this market with the help of partners as we've done in this case."

Quoting global telecom studies, Subex has said that telecom operators lose as much as 10 per cent in revenue leakage with fraud being one of the key reasons.

According to estimates, currently only about 27 per cent of operators use any revenue maximisation solution. Moreover, revenue leakage in the network, rating and billing systems has left carriers with plenty of room for significant losses.

Subex's RevMax suite, to which Ranger belongs, helps telecom service providers identify the sources of such leakage and plug them to maximise revenues.

Some of Subex's global clientele includes AmericaTel, Global Crossing, Sprint and Teleglobe in North America; Sonatel Mobiles, Sonatel Wireline, Cora, Ikatel and Econet Wireless in Africa; Cyprus Telecommunications Authority (CYTA), Cosmorom and MobiFon (Connex) in Europe; Investcom in Middle-East and Africa; Bharti Mobiles, BPL Mobile, Escotel, Hutch, Idea Cellular, Tata Teleservices, DTAC Thailand, JTB Brunei and MTN Sri Lanka in Asia Pacific.